Sharon Liu
BEYOND THE FACADE
Greenwashed architecture represents a concerning trend within the architecture industry where superficial representations of sustainability often mask a lack of genuine environmental responsibility. Many of these projects feature eye-catching green facades or exaggerated displays of solar panels, creating an illusion of environmental consciousness while neglecting significant environmental issues. These surface-level features primarily function as marketing tactics rather than sincere efforts towards sustainable design.
Model
Model
Through the examination of sustainability integration within features beyond just the facade, distinctions between sustainable architecture and green-washed architecture is revealed. This critique on green-washed architecture exposes the superficiality of green marketing through the deceptive appeal of "green" facades and other allegedly eco-friendly systems, revealing a need for genuine environmentally responsible design approaches in architectural practice. It exposes a significant contrast between surface-level sustainability claims and actual sustainable products which is evident through the incorporation of community engagement, high status LEED certification, and measures to minimize negative environmental effects for undeniable progress in sustainable architectural objectives. This includes attention to detail in design and construction to reduce resource exhaustion, pollution, and environmental deterioration.
Model
One way to practice sustainable architecture is through transparency which involves documenting such practices and the strategies used throughout the design, construction, and operation of the projects. Documentation can include details on eco-building certifications obtained, energy-efficient technologies integrated, renewable materials used, and sustainable construction methods implemented. By documenting sustainable practices, architects can present their commitment to strict sustainability standards and ideal practices.
Model